Top 5 Social Apps on Android in Oman: Q4 2022 Performance

In Q4 2022, the top social apps on the Android platform in Oman exhibited varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at the top five apps:

TikTok saw a notable increase in weekly revenue, peaking at approximately $19.2K in the final week of December. Weekly downloads showed a significant rise towards the end of the quarter, reaching 17.2K in the last week. The app also maintained a steady number of active users, with a slight increase from around 830K to 849K.

Facebook experienced a gradual decline in both weekly revenue and downloads throughout the quarter. Revenue dropped from $444 to $184, while downloads decreased from 7.5K to 7.5K. Active users also saw a decline, from approximately 307K to 296K by the end of December.

Instagram had a relatively stable performance in terms of weekly revenue, with minor fluctuations and a peak of $138 in mid-November. Downloads remained consistent but saw a spike to 13.5K in the last week of December. Active users hovered around 855K throughout the quarter.

TikTok Lite - Save Data did not generate any revenue during this period but showed an increase in weekly downloads, peaking at 8.6K in the final week of December. Active users also saw a growth from around 81K to 96K.

Facebook Lite maintained a steady download rate, with a slight increase towards the end of the quarter, reaching 4.6K in the last week. Active users showed a positive trend, growing from approximately 105K to 110K by the end of December.

These insights are derived from Sensor Tower data. For more detailed analysis and trends, visit Sensor Tower.